Fashion Behind the Curtain: Turning Words into Revenue with Evelina Kaganovitch for your fashion brand

In this episode of Santa Fe Fashion Week’s “Fashion Behind the Curtain,” host Stephen Cuomo sits down with Evelina Kaganovitch — a Berlin-based messaging strategist and copywriter helping creative founders and fashion entrepreneurs transform their content and email marketing into powerful revenue engines.

After experiencing burnout in fashion school and rebuilding her career in Berlin’s startup scene, Evelina discovered that most brand launches fail not because of poor offers, but because of broken messaging. Since then, she’s collaborated with over 50 global brands, from Amazon Web Services and the Australian Fashion Council to indie fashion labels and creative coaches — crafting copy that not only sounds great but sells.

Known for making marketing simple, human, and effective, Evelina shares her insights on how to connect with your audience authentically, boost conversions, and build a sustainable creative business. Featured on The Successful Fashion Freelancer, The Content Byte, and Copywriter’s Podcast, Evelina is redefining what success looks like — balancing motherhood, entrepreneurship, and creativity on her own terms.

🎧 Tune in to learn:

• Why messaging — not your offer — determines your sales success
• How to write copy that converts for fashion and creative brands
• Strategies to grow your email list and turn followers into loyal customers

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🎙️ Fashion Behind the Curtain
Hosted by Santa Fe Fashion Week Executive Producer Stephen Cuomo, Fashion Behind the Curtain takes you on an exclusive journey into the business of fashion. Each episode offers a deep dive into the industry’s inner workings, featuring candid interviews with designers, models, stylists, photographers, and other key players. Discover the stories, strategies, and secrets behind the glamour as Stephen pulls back the curtain on what it really takes to succeed in fashion. Whether you’re an aspiring fashion professional or a style enthusiast, this podcast delivers insider insights you won’t find anywhere else. 

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